Unlocking the heart of a heritage brand.
We partnered with the regional Southern California grocer for the largest brand activation effort in their history.
Core to our creative ideas was to unlock their longstanding “S” by building equity into this iconic underutilized asset.
This graphic element was made a signature across the brand’s visual identity system, offering a warmth, energy and a “visual hug” to executions. In addition illustrative accents act to highlight the 5 senses and drive appetite appeal throughout SB core offerings.
The new identity and store decor is currently being rolled out to StaterBros nearly 170 locations across SoCal.
Brand Identity / Strategy & Positioning / Art Direction / Store Decor / Food & Lifestyle Photography Shoot / Brand Campaign, OOH, TV, Radio / Print / Digital / Social Media
TheOneClub Awards: ReBrand 2022
